THE BIRTH OF DESIGN SPRINTS - STRAIGHT UP 04 - JAKE KNAPP
Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author! Jake spent ten years at Google and Google Ventures, where he created the Design Sprint process. He's written two books, Sprint and Make Time. Previously, Jake helped build products like Gmail and Google Hangouts.
Jake tells us about his idea of product empathy, the process through the birth of the Design Sprint. He also shares his insight on the similarities and differences between New Zealand and Silicon Valley and what's the best way to reach out to people in a relationship based ecosystem.